1 / 9A text library of 120 captions in 12 themes (new service, before and after, appreciation, last-minute slots, price update, seasonal, team, behind the scenes, aftercare tip, review request, gift voucher, quiet-day offer), each written in English, Italian, Spanish, French and German. Includes an Excel library you can filter by theme and language, a fill-in tool that replaces the placeholders for you, hashtag ideas, a 4-week posting rhythm and a results tracker, plus printable PDFs and TXT files. One-time digital download.
The problem it solves
Writing a fresh caption for every post takes time, and many salons end up posting rarely, or with wording that sounds either too salesy or too bare.
Who it is for
Hair salons, barbers and nail, lash, brow and skin professionals who post on social media and want to stop staring at a blank caption box.
What you get
- 120 captions in 12 themes, each with warm, short, playful and professional versions to choose from
- Every caption in 5 languages (EN, IT, ES, FR, DE), written to sound natural, not translated word for word
- Placeholders such as {service}, {price}, {day} and {link}: add your details and the caption is ready
- Generic hashtag ideas for each theme, no brand names, plus a 4-week posting rhythm and a simple tracker
- Safe wording: the captions never promise results, and the aftercare tips are general styling advice, not medical advice
How you use it
- Extract the ZIP and open the folder of your language, or the Excel library.
- Pick a theme and a caption in the tone you like (warm, short, playful, professional).
- Replace the {placeholders} with your details. In Excel, the Fill-in sheet does it for you.
- Check every fact on the day you post, add your own photo and publish manually.
- Plan with the 4-week rhythm and note your results in the tracker.
Questions
Is this the same as Salon Social Campaign Kit?
No. The Campaign Kit is a set of post and story designs. This is the text library: 120 captions in 5 languages, hashtag ideas, a plan and a tracker. They work well together, but each is complete on its own.
Do I need Excel?
No. The PDFs and TXT files contain all captions. Excel is only needed for the filterable library, the fill-in tool, the planner and the tracker.
Can I use the captions in several languages?
Yes. Every caption exists in English, Italian, Spanish, French and German, so you can post in the language of your clients.
Do the captions promise results?
No. Before and after captions say that results vary, and the aftercare tips are general styling advice, not medical advice.
Does it post for me?
No. You copy a caption, add your photo and publish manually on your own account.
What is included
- MAXORI-Salon-Caption-Library-DEMO.xlsx: all 600 captions (120 x 5 languages) with filters, fill-in tool, planner, tracker and summary, with fictional example data
- MAXORI-Salon-Caption-Library-BLANK.xlsx: the same workbook, empty, for your own data
- One folder per language (en, it, es, fr, de), each with a printable A4 PDF of 15 pages: guide, 12 theme pages with hashtag ideas, 4-week planner, tracker sheet
- CAPTIONS-xx.txt in each language folder: every caption, hashtags, rhythm and tracker as plain text to copy from
- START-HERE.txt in 5 languages
Requirements
Any PDF reader and any text editor for the PDF and TXT files. The Excel workbooks were tested in desktop Microsoft Excel for Windows and use no macros; Excel is not included. Mac, Excel on the web and mobile apps were not tested. No internet connection is needed.
Version 1.0
Good to know
- This is a text library: it contains no images, post designs or templates, and it does not post or schedule for you. For ready post and story designs, see Salon Social Campaign Kit, which is a separate product.
- Captions are starting points. Check prices, days and times, and adapt them to your own voice before posting.
- The captions never promise results. Aftercare tips are general styling advice, not medical advice, and are not a substitute for a professional.
- Hashtags are generic words only. They do not guarantee reach or sales, and no statistics are included.
- The Italian, Spanish, French and German captions were written to read naturally but were not reviewed by native-speaking salon professionals.
- Sheet names and guide texts in the Excel workbooks are in English; the captions inside are in 5 languages. The tracker shows your own numbers: it does not import statistics.
- For one business; no resale or redistribution of the files.
This is a downloadable digital product, not online software. It does not need an account and is not part of the MAXORI Software subscriptions.
Works well with
Salon Aftercare & Rebooking Messages Kit – 26 Client Messages in 5 Languages
13 client messages, short and long, in 5 languages. Printable PDF and TXT.
Salon Social Campaign Kit – 9 Posts and 9 Stories (PPTX for Canva)
Ready campaign posts, stories and captions for your salon's available appointments.
Salon Social Post Caption Bank – 120 Captions in 5 Languages
€9.90