An Excel (XLSX) workbook plus a short PDF guide for salons and beauty studios planning their Nov-Dec promotions, with a generic any-season setup of up to 13 weeks. You type your own dates, list up to 12 offers (gift vouchers, bundles, early booking, loyalty) with price, direct cost and discount, and the workbook checks every offer's margin, adds up a marketing budget, compares expected bookings with your available slots week by week, schedules when to announce, remind and follow up, and gives you a results tracker for after the season. One download holds five complete language editions, each with a fictional DEMO and an empty BLANK workbook.

The problem it solves

Festive offers are often set by feel: a discount that looks generous can eat the margin, a voucher rush can overfill the busiest week, and announcements go out too late. Afterwards it is hard to say which offer actually worked.

Who it is for

Hair salons, nail studios, beauty and skin studios, brow and lash artists and barbers who plan seasonal offers and want to know in advance whether they pay, fit the diary and are worth repeating.

What you get

• Margin check for every offer: offer price, margin per sale, a flag when it is at a loss or below the lowest margin you set, and the biggest discount that still meets it
• Net effect of each offer that counts the share of buyers who would have booked anyway, so the discount given to them is not ignored
• Capacity sheet compares your regular bookings plus expected offer bookings with available slots week by week, with Tight and Over alerts
• Your own calendar of up to 16 key dates (gift moments, deadlines, closures) with weekday, season week and a prepare-by date
• Message schedule: when to announce, remind, make the last call and follow up for every offer, with overdue dates in red and a next-10 list
• Marketing budget with planned and actual spend, and a results tracker with plan against actual, rebooking rate and a repeat, adjust or drop decision
• Five full language editions in one purchase (EN, IT, ES, FR, DE), each with a DEMO, a BLANK workbook and a PDF guide

How you use it

1. Download and unzip the file, then open the folder of the language you want.
2. Open the DEMO workbook in desktop Excel and look through the sheets, from Setup to Results.
3. Keep the BLANK as a master, save a working copy, and fill Setup: season dates, planning date, lowest margin, capacity and message timing.
4. Add your key dates and your offers, then read Margin Check and Capacity and adjust until no offer is at a loss and no week is Over.
5. Add your marketing spend on Budget, follow the message schedule, and after the season fill Results.

Questions