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Client Birthday & Loyalty Tracker – Excel Salon Client Loyalty and Birthday List – Page 1
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Real screens of the product with fictional example data. The file you download is editable or printable as described above.

An Excel (XLSX) workbook for salons, barbers and beauty studios to keep a simple list of regular clients (first name only, plus day and month of birth if the client agreed), log each visit with its date and spend, and see at a glance who has a birthday this month and in the coming days, who has not been back for a set number of days and who has earned a reward. Choose in Setup between points per amount spent and a reward every Nth visit, and record every reward given in a log. Each language comes as a fictional DEMO and an empty BLANK workbook, in English, Italian, Spanish, French and German.

The problem it solves

Birthdays live in notebooks and memory, loyalty cards get lost, and nobody notices that a good client has not booked for four months.

Who it is for

Independent salons, barbershops, nail and beauty studios that want to remember client birthdays, reward regulars and win back clients who have gone quiet, without a subscription or a client database.

What you get

  • Client list with first name only, plus optional birthday day and month, with a Yes/No for clients who agreed to birthday messages; no year, contact or health fields
  • Birthday lists for this month and for the next days (30 by default, you set the window), including today and a note for passed birthdays, limited to clients marked Yes
  • Visit log with date, client and amount spent, giving visit count, last visit, days since last visit, total spent and average per visit for every client
  • Simple loyalty rule chosen in Setup: points per currency unit plus a bonus per visit, or one reward every Nth visit; each client shows Reward ready or what is left to go
  • Reward Log that deducts points or counts rewards used, and flags clients who used more than they earned
  • Lapsed-client list (no visit for the number of days you set), longest away first, plus a dashboard with 12-month visits and spend, top clients and rewards ready

How you use it

  1. Download and extract the ZIP, open your language folder and the DEMO workbook to see how it works.
  2. Open the BLANK workbook, save a working copy and fill Setup: salon name, currency label, loyalty rule, points per currency unit, the Nth visit, lapsed days, the birthday window and your reward list.
  3. In Clients add one row per regular client with an ID and first name; add the birthday day and month and Yes only if the client agreed.
  4. Add a row in Visits for every visit (date, client ID, amount) and a row in Reward Log whenever you give a reward.
  5. Read Dashboard and Follow-up each week for birthdays, lapsed clients and rewards ready, and fix anything shown in the Input check columns.

Questions

Does it send birthday messages or loyalty offers?

No. It is a downloadable Excel workbook that you fill in by hand. It shows you who has a birthday, who has not visited for a while and who has a reward ready; you contact the client yourself.

What personal data does it need?

Only a first name and, if the client agreed, the day and month of birth (no year). There are no fields for phone, email, address or health information, and the notes columns are meant for nothing sensitive. Keep only what your clients agreed to share and check the rules that apply to you.

How do the two loyalty rules work?

With points, each visit earns whole points from the amount spent (times your points per currency unit) plus a bonus per visit, and each reward in the Reward Log deducts its points cost. With the Nth-visit rule, a client earns one reward at every Nth visit and each Reward Log row counts as one used. You switch rules in Setup.

How is it different from the Salon Client & Booking Desk?

The Salon Client & Booking Desk is an offline browser app for appointments, services and payments. This workbook is for the relationship side: birthdays, visit history, loyalty rewards and lapsed clients, in Excel. They work side by side.

What is included

  • 5 language folders: English, Italian, Spanish, French, German
  • In each folder: a DEMO workbook with a fictional salon (40 clients, 204 visits, 84 rewards given) and an empty BLANK workbook
  • Seven sheets in every workbook: Start Here, Dashboard, Follow-up, Clients, Visits, Reward Log and Setup
  • START-HERE.txt in all five languages

Requirements

Desktop Microsoft Excel (not included). The formulas were recalculated in desktop Excel with 0 errors. Google Sheets, Excel for Mac and phone apps were not tested.

Version 1.0

Good to know

  • Capacity: 300 clients, 2000 visits and 500 rewards; do not enter beyond it.
  • Manual entry only: it does not send messages or birthday offers, and it is not a CRM, booking system or till. You decide when and how to contact clients.
  • Keep only what each client agreed to share. The tracker needs just a first name and day and month of birth; do not enter health, contact or payment details, and keep the Notes columns free of sensitive information. This is not legal advice and the workbook does not make you compliant with any data-protection rule.
  • Points are whole points (rounded down) from the amount spent plus a bonus per visit. Rewards are never given automatically and points do not expire. A 29 February birthday is shown on 28 February in other years.
  • The report date follows today's date unless you type one in Setup; in the DEMO it is fixed at 16 Oct 2026. One currency label, no exchange rates; enter amounts consistently with or without VAT.
  • Yellow cells are inputs; grey-green cells are formulas and sheets are protected without a password.
  • Translations were not reviewed by native speakers. For your own business use, no resale or redistribution.

This is a downloadable digital product, not online software. It does not need an account and is not part of the MAXORI Software subscriptions.

Works well with

Client Birthday & Loyalty Tracker – Excel Salon Client Loyalty and Birthday List

€7.99